The globalization movement has resulted in many firms thinking in terms of customer and market similarities as they formulate marketplace strategies

Question

Quizplus · Accepted Answer

Globalization has encouraged firms to view the world as a single market, leading them to focus on similarities across customers and markets when developing their strategies, in order to leverage economies of scale and create more unified global branding and marketing efforts.

The Globalization Movement Has Resulted in Many Firms Thinking in Terms