A determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.
A) corporate strategy
B) business-unit strategy
C) marketing strategy
D) mission statement
E) marketing mix

Question

Quizplus · Accepted Answer

Corporate strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.

A Determines the Means for Utilizing Resources in the Functional