A outlines the scope of the business and such considerations as resource deployment, competitive advantages, and overall coordination of functional areas.
A) mission statement
B) corporate strategy
C) business-unit strategy
D) marketing strategy
E) marketing mix

Question

Quizplus · Accepted Answer

Corporate strategy outlines the scope of the business, resource deployment, competitive advantages, and overall coordination of functional areas.

A Outlines the Scope of the Business and Such Considerations