When several neutral stimuli precede a US, the stimulus that is most consistently associated with the US is the one most likely to become a strong CS.

Question

Quizplus · Accepted Answer

This is known as the principle of stimulus contiguity and has been demonstrated in classical conditioning experiments. The neutral stimulus that consistently precedes the US is more likely to become strongly associated with the US and therefore become a strong CS.

When Several Neutral Stimuli Precede a US, the Stimulus That