A conditioned response may be eliminated more effectively if a new response is conditioned to the conditioned stimulus at the same time that the former conditioned response is being extinguished.

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Quizplus · Accepted Answer

This is known as counterconditioning and has been found to be an effective method in eliminating or changing conditioned responses. By pairing a new, desirable response with the conditioned stimulus, the old and undesirable response may eventually be replaced or weakened.

A Conditioned Response May Be Eliminated More Effectively If a New