Consumers are no longer content with affordable, high-quality purchases; they want offerings that reflect their self-image-who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for__________ offerings.
A)affordable
B)authentic
C)entertaining
D)memorable

Question

Quizplus · Accepted Answer

The sentence suggests that consumers are looking for offerings that are not contrived but rather authentic. Therefore, the best choice is B) authentic.

Consumers Are No Longer Content with Affordable, High-Quality Purchases; They