Customer needs are related to the:
A) characteristics that can be used to subdivide a large market into segments.
B) set of values exhibited by a group of customers.
C) use of core competencies to implement a strategy.
D) benefits and features of a good or service that customers want to purchase.

Question

Quizplus · Accepted Answer

Customer needs refer to the benefits and features of a good or service that customers want to purchase. They are the specific requirements of the target market that must be met in order for a product or service to be desirable and successful in the market. Option A refers to market segmentation, which is a way to divide a large market into smaller groups based on common needs or characteristics. Option B refers to customer values, which are broader beliefs and attitudes that guide customers' purchasing behavior. Option C refers to core competencies, which are unique strengths or skills that a company has and can use to gain a competitive advantage.

Customer Needs Are Related to The