In evaluating its customers,which of the following questions should the firm NOT ask?
A) How will core competencies meet the customer's needs?
B) Who is the customer?
C) What are the customers' needs?
D) How will our top management team interact with the customer?

Question

Quizplus · Accepted Answer

The question of how top management will interact with the customer is not relevant when evaluating customers. It is more important to focus on understanding the customer's needs, who they are, and how the firm's core competencies can meet those needs.

In Evaluating Its Customers,which of the Following Questions Should the Firm