A technique that can be used to define important market segments more precisely and involves using more than one segmentation variable is known as:
A) principal components analysis.
B) recursive partitioning.
C) multi- dimensional scaling segmentation.
D) multivariate demographic segmentation.
E) cluster analysis.

Question

Quizplus · Accepted Answer

Multivariate demographic segmentation involves using multiple variables to define market segments more precisely, allowing for a more detailed and accurate understanding of different consumer groups.

A Technique That Can Be Used to Define Important Market