A seller produces and distributes large quantities of a single product to all buyers in:
A) single product marketing.
B) niche marketing.
C) target marketing.
D) undifferentiated marketing.
E) multiple product marketing.

Question

Quizplus · Accepted Answer

Undifferentiated marketing involves producing and distributing a single product to all buyers, without any attempt to differentiate between customer groups or market segments. This strategy is most often used for mass-market products that have broad appeal and low price points, such as basic food items or household products. The aim is to achieve economies of scale by producing large quantities of the same product, and then selling it through a variety of distribution channels.

A Seller Produces and Distributes Large Quantities of a Single