The consumers termed turn out to be a costly target segment; much can be spent in getting their business
Merely to have it disappear just as quickly as it was won.
A)brand freaks
B)lead users
C)switchers
D)heavy users

Question

Quizplus · Accepted Answer

Switchers are consumers who are not loyal to any particular brand or company and are likely to switch to a competitor's brand if they receive a better offer or deal. They may be attracted by promotions or discounts, but tend to be price-sensitive and are not likely to remain loyal unless they continue to receive value. While they may generate revenue initially, they are not reliable customers and may not provide long-term profitability. This makes them a costly target segment as much can be spent in acquiring their business only to have them switch to a competitor just as quickly.

The Consumers Termed Turn Out to Be a Costly Target