What is the first step in STP marketing?
A)market segmentation
B)position strategy
C)benefit positioning
D)target marketing

Question

Quizplus · Accepted Answer

The first step in STP marketing is market segmentation, which involves dividing a heterogeneous market into smaller, more homogeneous groups of consumers who have similar needs and preferences. Once the market is segmented, target marketing and position strategy can be developed to effectively reach and appeal to those specific segments. Benefit positioning is a part of developing the position strategy.

What Is the First Step in STP Marketing