What does "T" stand for in the term STP marketing?
A) Tangible
B) Technology
C) Target
D) Territory

Question

What does "T" stand for in the term STP marketing? 
A) Tangible 
B) Technology 
C) Target 
D) Territory

Quizplus · Accepted Answer

"T" stands for Target in STP marketing. STP stands for Segmentation, Targeting, and Positioning, which are the three stages involved in developing a marketing strategy. Targeting is the second stage, where the marketer selects the specific segments (groups of people with similar needs or characteristics) they want to focus on.

What Does "T" Stand for in the Term STP Marketing