What is the first step in STP marketing?
A) market segmentation
B) solidify strategy
C) supplementary positioning
D) selecting marketing

Question

What is the first step in STP marketing? 
A) market segmentation 
B) solidify strategy 
C) supplementary positioning 
D) selecting marketing

Quizplus · Accepted Answer

The first step in STP marketing is market segmentation, which involves dividing a larger market into smaller groups of consumers with similar needs or characteristics. This is the foundation for developing targeted marketing strategies and positioning a product or service in a way that appeals specifically to each segment.

What Is the First Step in STP Marketing