Question 1

The bandwagon effect is an accurate description of .
A)how people move from one social class to another
B)how some consumers buy Tide brand or Cheer brand instead of generic laundry detergent
C)how synergistic shopping behavior occurs when there are no situational influences
D)the life cycle of status symbols
E)the conformity that often happens at home shopping parties

Accepted Answer

The bandwagon effect is a form of conformity in which people adopt certain behaviors, styles, or attitudes because they are popular or trendy. Home shopping parties are a common example of this, as people may be more likely to buy products that are being promoted by the host or other attendees.

Question 2

Leah enjoys designing her own cards at kiosks at Hallmark card shops.Through the use of a computer program,she can select pictures that best communicate her message,and then she can type in her own message.Once her card is printed,she pays for it just as if she purchased it off the rack.In this case,Leah is reacting positively to which situational influence?
A)the physical environment
B)reference groups
C)opinion leaders
D)place utility
E)all of the above

Accepted Answer

The physical environment is the only situational influence mentioned in the question. Leah is reacting positively to the physical environment of the Hallmark card shop, which includes the computer program that allows her to design her own cards.

Question 3

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane can drive fifty miles and pay $90 for the blanket,or she can order one off the Internet for $168.Because Jane works fifty hours a week,cares for three children,and tries to help her aunt,she opted to buy the blanket on the Internet.This is an example of how influences the consumer decision- making process.
A)time pressures
B)perceptions
C)opinion leaders
D)reference groups
E)sociocultural trends

Accepted Answer

Time pressures influence the consumer decision-making process by making convenience a priority, leading Jane to choose the more convenient option of ordering online despite the higher cost.

Question 4

When a consumer is armed with information and narrows down the choices by deciding which of all the possibilities is feasible and compares the pros and cons of each remaining option,this consumer is experiencing the step of the consumer decision- making process.
A)problem recognition
B)evaluation of alternatives
C)postpurchase evaluation
D)product choice
E)information search

Accepted Answer

The consumer is in the "evaluation of alternatives" stage, where they compare the pros and cons of feasible options after gathering information.

Question 5

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions,,determine whether a shopper will react positively or negatively to a store environment.
A)size and displays
B)arousal and pleasure
C)familiar surrounds and color de´cor
D)color de´cor and size
E)motivation and self- concept

Accepted Answer

Arousal and pleasure are two dimensions that determine whether a shopper will react positively or negatively to a store environment.

Question 6

Marketers know that the process of change continues throughout consumers' lives.Interestingly,the consumption of goods and services may depend more on a consumer's current position in the cycle than on chronological age.
A)personality
B)self- esteem
C)family life
D)self- concept
E)motivation

Accepted Answer

The consumption of goods and services is often influenced by a consumer's current position in the family life cycle, which includes stages like single, married, parenting, etc., rather than just their chronological age.

Question 7

is at work when a person changes as a reaction to real or imagined group pressure.
A)Empathy
B)Ambiguity
C)Conformity
D)Synergy
E)Entropy

Accepted Answer

Conformity is the change in a person's behavior or beliefs as a result of real or imagined group pressure.

Question 8

The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.
A)personal marketing mix
B)need for cognitive dissonance
C)level of involvement
D)need for customization
E)ability to generalize stimulus

Accepted Answer

The level of involvement determines the type of decision-making process a consumer will engage in, ranging from habitual decision making to extended problem solving.

Question 9

Consumers respond to services such as ordering products online because they feel .
A)motivation
B)economics
C)perception
D)time poverty
E)psychographics

Accepted Answer

Consumers respond to services like ordering products online due to "time poverty," which refers to the feeling of having insufficient time, making convenient and time-saving services more appealing.

Question 10

A _ is a pattern of living that determines how people choose to spend their time,money,and energy and reflects their values,tastes,and preferences.
A)motivation
B)personality
C)lifestyle
D)self- concept
E)family life cycle

Accepted Answer

A lifestyle is a pattern of living that determines how people choose to spend their time, money, and energy, reflecting their values, tastes, and preferences.

Question 11

A consumer who is considering purchasing a house would probably use .
A)stimulus generalization
B)limited problem solving
C)operant decision making
D)habitual decision making
E)extended problem solving

Accepted Answer

Extended problem solving is used for high-involvement purchases like buying a house, where the consumer invests significant time and effort in researching and evaluating options.

Question 12

is the process by which people select,organize,and interpret information from the outside world.
A)Perception
B)Motivation
C)Learning
D)Operant conditioning
E)Cognition

Accepted Answer

The answer of is the process by which people select,organize,and...

Question 13

Innovativeness,materialism,self- confidence,and sociability are _ .
A)aspects of perception
B)sources of bias
C)core competencies
D)personality traits relevant to marketing strategies
E)aspects of motivation

Accepted Answer

These are personality traits that can influence consumer behavior and are relevant to marketing strategies.

Question 14

The founder of the upscale shoe company called Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be for the company.
A)subcultures
B)opinion leaders
C)consumer- to- consumer representatives
D)information searchers
E)heuristics

Accepted Answer

Opinion leaders are individuals who have the ability to influence others' attitudes or behaviors, often due to their status, expertise, or charisma. By having actors wear the shoes at a high-profile event like the Oscars, the company aimed to leverage the actors' influence to promote their brand.

Question 15

The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith may be considered a .
A)nation
B)reference group
C)lifestyle
D)social class
E)subculture

Accepted Answer

Hispanics in the United States who share distinctive beliefs and values, such as strong family values and religious faith, are considered a subculture, as they represent a group within a larger culture that has its own unique characteristics.

Question 16

Marketers are working harder to woo consumers at young ages to accomplish the prized goal of from those consumers.
A)product choice
B)postpurchase evaluation
C)brand loyalty
D)evaluation of alternatives
E)problem recognition

Accepted Answer

Marketers aim to establish brand loyalty early on, as it leads to long-term consumer commitment and repeat purchases.

Question 17

There are people who work in similar occupations,have similar income levels,and usually share tastes in clothing,decorating styles,and leisure activities.These people also share many political and religious beliefs as well as ideas regarding valued activities and goals.These people could all be categorized as being in the same _.
A)regional group
B)social class
C)operant conditioning set
D)family life cycle
E)behavior learning theory group

Accepted Answer

Social class refers to a group of people with similar levels of wealth, influence, and status, often sharing similar lifestyles, values, and beliefs.

Question 18

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .
A)evaluating buying plans
B)brand indifferent
C)examining core competencies
D)searching for synergistic criteria
E)brand loyal

Accepted Answer

Consumers who are brand loyal have a strong preference for their favorite brands and do not consider other competing brands.

Question 19

An attitude is _ .
A)a lasting evaluation of a person,object,or issue
B)an internal state that drives us to satisfy needs
C)the process by which people select,organize,and interpret information from the outside world
D)the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment
E)a change in behavior caused by information or experience

Accepted Answer

An attitude is defined as a lasting evaluation of a person, object, or issue, reflecting how one feels about them.

Question 20

is the feeling component of attitudes.
A)Motivation
B)Affect
C)Personality
D)Behavior
E)Cognition

Accepted Answer

Affect is the feeling component of attitudes.

Quiz 5: Consumer Behavior: How and Why We Buy

The bandwagon effect is an accurate description of .

When a consumer is armed with information and narrows down the choices by deciding which of all the possibilities is feasible and compares the pros and cons of each remaining option,this consumer is experiencing the step of the consumer decision- making process.

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions,,determine whether a shopper will react positively or negatively to a store environment.

Marketers know that the process of change continues throughout consumers' lives.Interestingly,the consumption of goods and services may depend more on a consumer's current position in the cycle than on chronological age.

is at work when a person changes as a reaction to real or imagined group pressure.

The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Consumers respond to services such as ordering products online because they feel .

A _ is a pattern of living that determines how people choose to spend their time,money,and energy and reflects their values,tastes,and preferences.

A consumer who is considering purchasing a house would probably use .

is the process by which people select,organize,and interpret information from the outside world.

Innovativeness,materialism,self- confidence,and sociability are _ .

The founder of the upscale shoe company called Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be for the company.

The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith may be considered a .

Marketers are working harder to woo consumers at young ages to accomplish the prized goal of from those consumers.

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .

An attitude is _ .

is the feeling component of attitudes.