If a company wanted to send e- mail to African American professional managers and business owners to promote its new employment service,it could buy a list of e- mail addresses of people who have visited BlackEnterprise.com and who have given permission for the marketing of their names and e- mail addresses.This company would be using segmentation variables.
A) behavioral
B) ethnocentric
C) geodemographic
D) demographic
E) psychographic
Correct Answer:
Verified
Q23: Nutrisystem used ,which is the process of
Q24: Some people want healthy cereal that will
Q25: Marketers segment regional markets more precisely using
Q26: Age,ethnicity,geographical region,and lifestyle are all examples of
Q27: An area that is NOT a focus
Q29: Segments based on include recognizing groups such
Q30: A soup company found its canned nacho
Q31: To market Suave shampoo,Unilever used PRIZM to
Q32: Magazines targeted to people who love to
Q33: A goal of CRM is to reap
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents