A goal of CRM is to reap a return on the investments made in customer relationships and maximize the value of a firm's .
A)brand personality
B)VALS
C)customer equity
D)positioning
E)target market

Question

Quizplus · Accepted Answer

Customer equity refers to the total combined customer lifetime values of all the company's customers, and maximizing it is a key goal of CRM to ensure a return on investments in customer relationships.

A Goal of CRM Is to Reap a Return on the Investments