Question 1

is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.
A)Positioning
B)Product testing
C)Commercialization
D)Market modification
E)Product adoption

Accepted Answer

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Question 2

What are prototypes? During which phase in the new product development process would a company develop prototypes?

Accepted Answer

The answer of What are prototypes? During which phase in...

Question 3

In the business market,steel tubing,natural cloth fabric,and lumber are all examples of .
A)component parts
B)raw materials
C)accessory equipment
D)processed materials
E)MRO products

Accepted Answer

The answer of In the business market,steel tubing,natural cloth fabric,and...

Question 4

Marketers typically view all products as .
A)heuristics
B)tangible items that satisfy some need
C)intangible items
D)need hierarchical satisfiers
E)bundles of attributes

Accepted Answer

Marketers typically view products as bundles of attributes, which include features, benefits, and services that satisfy consumer needs and wants.

Question 5

In the of the new- product development phase,marketers estimate the technical and the commercial success of an idea for a new product.They recognize that appearance and design may be critical to the success of a new product.
A)problem recognition
B)concept development and screening
C)commericalization
D)idea screening
E)idea generation

Accepted Answer

The answer of In the of the new- product development...

Question 6

The first stage of the new- product development process is _.
A)idea screening
B)problem recognition
C)idea generation
D)a business analysis
E)concept testing

Accepted Answer

The first stage of the new-product development process is idea generation, where new ideas for products are created.

Question 7

One of the reasons given for the success of the reality television shows was the fact the shows appealed to a cultural bias that real- life drama is preferable to fiction.Americans desired adventure and escapism that offered them the opportunity for participation but did not require it.In terms of the five characteristics of innovations that affect the rate of adoption,reality television shows have a high degree of with current cultural values.
A)observability
B)relative advantage
C)trialability
D)complexity
E)compatibility

Accepted Answer

Reality television shows align well with current cultural values, making them compatible with the audience's preferences and thus facilitating their adoption.

Question 8

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer?

Accepted Answer

The answer of Explain the three layers of the product...

Question 9

The for a guest paying for a night's stay at a hotel would include fresh flowers in the room,remote control television,express checkout,and superb room service.
A)augmented product
B)value network
C)generic product
D)actual product
E)potential product

Accepted Answer

The augmented product includes additional services and benefits that enhance the customer's experience, such as fresh flowers, remote control television, express checkout, and superb room service.

Question 10

If Bosa Nova introduces a new product line and a new brand with the highest antioxidant juice ingredient in the world,what stage in the consumer adoption process model would the target market be in?
A)interest
B)awareness
C)trial
D)evaluation
E)confirmation

Accepted Answer

The target market would be in the awareness stage, as they are just being introduced to the new product line and brand with the highest antioxidant juice ingredient.

Question 11

Which of the following products would most consumers classify as a shopping product?
A)a subscription to a the Wall Street Journal
B)a doctor's visit to check your children's vision
C)a flea collar
D)a can of spinach
E)a box of adhesive bandages

Accepted Answer

The answer of Which of the following products would most...

Question 12

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies.She remembered how much she had enjoyed Twinkies as a child,and she knew she just had to buy a package of Twinkies even though it was not on her shopping list.For Camille,Twinkies were an example of a(n).
A)staple
B)attribute- based convenience good
C)unsought product
D)impulse product
E)emergency product

Accepted Answer

Camille's purchase of Twinkies was unplanned and driven by a sudden desire, which characterizes an impulse product.

Question 13

When Tasty Home Cooking,a cooking magazine,was introduced,there were already several publications devoted to cooking.Many people who like to cook perceived the new magazine to be superior to what was currently on the market because all of its recipes contain familiar products that are readily available at all supermarkets-- a need that other magazines had not fulfilled.In terms of the five characteristics of innovations that affect the rate of adoption,Tasty Home Cooking was perceived to have a high when compared to similar magazines.
A)relative advantage
B)empathy rate
C)complexity
D)compatibility
E)observability

Accepted Answer

Relative advantage is the degree to which an innovation is perceived as being better than the existing product or service. In this case, Tasty Home Cooking was perceived to be superior to other cooking magazines because its recipes contained familiar products that were readily available at all supermarkets.

Question 14

Which of the following adjectives best describes a product that would be classified as a good?
A)disposable
B)nonperishable
C)heterogeneous
D)tangible
E)convenient

Accepted Answer

A good is typically described as tangible because it is a physical item that can be touched and owned.

Question 15

Why is successful new- product introduction becoming increasingly more difficult?
A)New- product development costs are so low that any company with a good idea can create a new product.
B)Government regulations have become so stringent that new products are usually years in the testing stage while waiting approvals.
C)Products become outdated at a much faster rate than ever before.
D)Creating new products is not costly.
E)Many international companies are engaging in product innovation.

Accepted Answer

Products become outdated at a much faster rate than ever before due to rapid technological advancements and changing consumer preferences, making it challenging to keep up with the pace of innovation.

Question 16

Marketers are striving to generate customer _ when a design teaser advertisement is created that will give prospective customers just enough information about the new product to make them curious.
A)interest
B)impulse purchasing
C)awareness
D)evaluation
E)adoption

Accepted Answer

Marketers aim to generate customer interest with teaser advertisements, as these ads are designed to intrigue and engage potential customers by sparking curiosity about a new product.

Question 17

Explain discontinuous innovation.

Accepted Answer

The answer of Explain discontinuous innovation....

Question 18

What are three reasons why successful new- product introductions are becoming more difficult for firms?

Accepted Answer

The answer of What are three reasons why successful new-...

Question 19

Bosa Nova makes products.People who are looking for high quality healthy beverages like Bosa Nova are willing to pay a high price .
A)shopping
B)specialty
C)staple
D)convenience
E)sought product

Accepted Answer

Specialty products are those for which consumers are willing to pay a premium due to their unique characteristics or brand reputation, such as high-quality healthy beverages like Bosa Nova.

Question 20

Which of the following is an example of a good?
A)an idea for a new television show
B)a textbook
C)a massage
D)a medical examination by a doctor
E)dry cleaning

Accepted Answer

A textbook is a tangible item that can be bought and sold, making it a good.

Quiz 8: Create the Product

is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

What are prototypes? During which phase in the new product development process would a company develop prototypes?

In the business market,steel tubing,natural cloth fabric,and lumber are all examples of .

Marketers typically view all products as .

In the of the new- product development phase,marketers estimate the technical and the commercial success of an idea for a new product.They recognize that appearance and design may be critical to the success of a new product.

The first stage of the new- product development process is _.

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer?

The for a guest paying for a night's stay at a hotel would include fresh flowers in the room,remote control television,express checkout,and superb room service.

If Bosa Nova introduces a new product line and a new brand with the highest antioxidant juice ingredient in the world,what stage in the consumer adoption process model would the target market be in?

Which of the following products would most consumers classify as a shopping product?

Which of the following adjectives best describes a product that would be classified as a good?

Why is successful new- product introduction becoming increasingly more difficult?

Marketers are striving to generate customer _ when a design teaser advertisement is created that will give prospective customers just enough information about the new product to make them curious.

Explain discontinuous innovation.

What are three reasons why successful new- product introductions are becoming more difficult for firms?

Bosa Nova makes products.People who are looking for high quality healthy beverages like Bosa Nova are willing to pay a high price .

Which of the following is an example of a good?