Question 1

How do true innovators differ from early adopters?

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Question 2

A certain Native American tribe produced extremely beautiful canoes, wooden combs with intricate carvings, and clothing with decorative beads and shells. Almost all of their artifacts show creativity and artist balance. Yet anthropologists state that this tribe did not produce any "art." How can the anthropologist make such a statement and still be accurate in their evaluation?

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Question 3

Discuss the differences between the etic and emic approaches to global marketing.

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Question 4

Describe the three sociological models of fashion described in the text.

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Question 5

Describe the factors that affect the successful adoption of innovations.

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Question 6

The first company to identify a trend and act on it has an advantage. According to the material presented in the text, list and discuss the guidelines for telling whether an innovation will be a fad or a trend. Be specific in your discussion.

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Question 7

Identify the elements that comprise a culture production system.

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Question 8

Use the example of a political campaign to discuss the relationship between various cultural formulas and the
cultivation hypothesis.

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Question 9

Explain the concept of reality engineering and what it might have to do with consumer culture.

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Question 10

What is an innovation? What are the types?

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Question 11

A writer looks at a common myth of the Western culture and writes a novel using that myth and applying it to fictional modern characters. Using the concept of a cultural production process explain how this writer will get her interpretation of ideas from the symbol pool to the final consumer.

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Question 12

Explain why a discontinuous innovation can be seen as a dynamically continuous innovation when it is first introduced and not noticed in its true form until much later. Use an example to illustrate your answer.

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Question 13

Suppose that it became fashionable to be overweight. How would the four models of fashion explain how the fashion norm would change from being underweight to being overweight?

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Question 14

Why are marketers currently interested in product placement strategy?

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Question 15

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear', what should the general content of your advertising message be?

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Question 16

A recent study identified four major segments among consumers who evaluate global brands. Name these four segments and describe their attitude towards corporations behaving responsibility.

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Question 17

A clothier produced a line of clothing with insect repellant impregnated into the fabric for outdoor enthusiasts. This product has a good chance of being adopted because it has a relative advantage.

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The statement is true. The clothing with insect repellant impregnated into the fabric has a relative advantage over regular clothing for outdoor enthusiasts as it provides an additional benefit of repelling insects.

Quiz 17: Sources of Secondary Data