A retailer leverages an integrated IT system to connect information across multiple functions including details surrounding product sales, service calls, and the effectiveness of marketing campaigns. The retailer is using ________ to maximize the value it delivers over time.
A)Six Sigma management
B)incremental innovation
C)total quality management
D)quantum innovation
E)customer relationship management

Question

Quizplus · Accepted Answer

The retailer is using customer relationship management (CRM) to integrate information across various functions to enhance customer satisfaction and maximize value over time.

A Retailer Leverages an Integrated IT System to Connect Information