Consumer use of mobile devices and social media-while browsing,comparison shopping,and making a purchase-limits retailers from accessing useful information about their customers and provides retailers no concrete way to appeal to shoppers.

Question

Quizplus · Accepted Answer

Retailers can access valuable data from mobile devices and social media, which helps them understand consumer behavior and preferences, allowing them to tailor marketing strategies effectively.

Consumer Use of Mobile Devices and Social Media-While Browsing,comparison Shopping,and