An upscale segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services, with a little less price sensitivity than other customers.

Question

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Upscale segments typically have higher disposable incomes, making them less sensitive to price changes, which can be attractive to marketers aiming to maximize profits.

An Upscale Segment Is Always a Tempting One for Marketers