To marketers, the most important feature of segments is their size, not their profitability.
Correct Answer:
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Q28: Profitability means number of customers.
Q29: It is easier to identify, obtain information
Q30: Marketers identify segments best when iterating between
Q31: An upscale segment is always a tempting
Q32: Sometimes segments appear small only because the
Q34: Lots of segmentation schemes fail because marketers
Q35: Sometimes a marketing manager might hold beliefs
Q36: Data sources for segmenting businesses and consumers
Q37: Businesses treat all clients the same way-whether
Q38: Size does not always correlate with future
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