Marketers can speed up imitators (make p bigger) by introducing price decreases early, or speed up innovators (make q bigger) by introducing price decreases later.

Name: Marketers can speed up imitators (make p bigger) by introducing price decreases early, or speed up innovators (make q bigger) by introducing price decreases later.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Price decreases early in the product lifecycle typically encourage innovators (making q bigger), while price decreases later can encourage imitators (making p bigger).

Marketers Can Speed Up Imitators (Make P Bigger) by Introducing