The FDA is currently under investigation for requiring too much testing, which moves drugs to market too slowly.
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Q31: Area test markets are used frequently because
Q32: If a firm has an old product
Q33: Consumer acceptance tends to be higher when
Q34: Showing company marketing information to customers helps
Q35: Marketers can speed up imitators (make p
Q37: The first to market is often the
Q38: Upon completion of the idea generation stage,
Q39: The goal of forecasting is to estimate
Q40: New product development can move along fairly
Q41: Saying, "Okay, maybe some ideas are in
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