In the context of business market segmentation, _____ refers to dividing the market based on the concentration of customers.
A) geographic segmentation
B) customer-based segmentation
C) behavioral segmentation
D) product-use-based segmentation

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing the market based on the location or concentration of customers, such as regions, cities, or neighborhoods.

In the Context of Business Market Segmentation, _____ Refers to Dividing