In the context of marketing a product, which of the following statements is true of overpromising?
A) Customers will be disappointed if the product falls short of very high expectations.
B) Only a tiny base of customers will be willing to try the product.
C) Customers will forgive the mistakes made by the marketers.
D) Buyers will provide positive feedback to the marketers.

Question

Quizplus · Accepted Answer

Overpromising can lead to customer disappointment if the product does not meet the high expectations set by the marketing claims.

In the Context of Marketing a Product, Which of the Following