Diffusion is easier when the innovation is compatible with the values, beliefs, needs, and current practices of potential new adopters.What is this called?
A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability
Correct Answer:
Verified
Q339: Explain the difference between product innovations, process
Q340: Extrinsic rewards that are clearly tied to
Q341: Complex innovations that are fairly difficult to
Q342: Complex innovations that are fairly difficult to
Q343: Diffusion is easier when the innovation is
Q345: When the consequences of an innovation are
Q346: Diffusion is more likely when the new
Q347: Diffusion is more likely when the new
Q348: When the consequences of an innovation are
Q349: If the results of a pilot change
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