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Strategic Management Creating Competitive Advantages Study Set 4
Quiz 4: Assessing the Intellectual Assets of the Firm
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Question 21
Multiple Choice
Generally, employees are most likely to stay with an organization if
Question 22
Multiple Choice
The 'two-plus-two-plus-two' program is used by GlaxoSmithKline for
Question 23
Multiple Choice
Which of the following answer accurately summarizes the downsides of social capital?
Question 24
Multiple Choice
Bridging relationships
Question 25
Multiple Choice
Structural holes can be described by:
Question 26
Multiple Choice
To capture key employees from competitors, firms may attract the symbolic leader of a group within a competing firm and hope others will follow. This has been termed
Question 27
Multiple Choice
The benefits of high social capital include
Question 28
Multiple Choice
Recent research by McKinsey Global Institute suggests that by 2020, the worldwide shortage of highly skilled, college-educated workers could reach
Question 29
Multiple Choice
The use of information technology (e.g., email) has increased in recent years in many organizations. This has helped to
Question 30
Multiple Choice
Social capital is a source of strength to many firms. Firms leverage their social capital in an effort to create competitive advantages. A firm's social capital is based on
Question 31
Multiple Choice
In a 360-degree evaluation and feedback system, __________ rate a person's skill and performance.
Question 32
Multiple Choice
The creation of knowledge assets is typically characterized by
Question 33
Multiple Choice
Human capital and social capital are vital for superior firm performance. If a firm has strong human capital, the firm may exploit this by building social capital. This can be accomplished through