While you are discussing the energy efficiency of your company's golf carts with a prospect, she questions whether your carts are heavier than that of your competitor's. You are aware that your carts are slightly heavier than the competitor's carts. What should you do about this objection?
A) Inform the customer that weight is not an important parameter and proceed with the presentation.
B) Ignore it and continue as you had planned.
C) Pass over it for now and cover it just before the close.
D) Answer the question and proceed with the presentation.
E) Ignore it and talk a little faster to regain control of the sales interview.

Question

Quizplus · Accepted Answer

Answering the question directly and honestly before proceeding ensures transparency and builds trust with the prospect, addressing their concerns without evading or dismissing them.

While You Are Discussing the Energy Efficiency of Your Company's