When marketers use digital content as inbound marketing that attracts customers and prospects, they are engaging in _________.
A) mobile marketing
B) content marketing
C) CRM
D) website chat

Question

Quizplus · Accepted Answer

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action.

When Marketers Use Digital Content as Inbound Marketing That Attracts