The think, feel, do "hierarchy of effects" model does not include ________.
A) awareness
B) intellect
C) desire
D) action

Question

Quizplus · Accepted Answer

The "think, feel, do" hierarchy of effects model includes stages related to how consumers process information and make decisions, typically starting with cognitive processes (think), moving through emotional responses (feel), and culminating in behaviors (do). "Intellect" is not explicitly named as a stage in this model, whereas awareness (cognitive awareness), desire (emotional response), and action (behavioral outcome) are integral parts of the process.

The Think, Feel, Do "Hierarchy of Effects" Model Does Not