Question 1

Which of the following statements does NOT accurately describe the mail questionnaire?

Accepted Answer

Mail questionnaires do not ensure that the correct person receives and completes the questionnaire, as they can be easily passed on to someone else or ignored.

Question 2

The responses, as well as the questions, are standardized in a(n)

Accepted Answer

A structured-undisguised questionnaire standardizes both questions and responses, ensuring consistency and comparability in data collection.

Question 3

Which of the following affords the researcher the most sample control with respect to getting cooperation from the respondent?

Accepted Answer

Personal interviews afford the researcher the most sample control as they allow for direct interaction, making it easier to gain cooperation and ensure the respondent's participation.

Question 4

The use of disguised communication to gather primary research data can

Accepted Answer

Disguised communication can involve active deception (A), help eliminate response bias (B), hide the purpose or sponsor of the study (C), and create a more natural environment for data collection (D), making all options applicable.

Question 5

The major problem with using the mall intercept method to conduct personal interviews concerns

Accepted Answer

Mall intercept interviews often struggle with ensuring that respondents are randomly selected, as the method relies on intercepting people who are already at the mall, which may not represent the broader population.

Question 6

Fixed-alternative questions would be inappropriate for securing information about respondents'

Accepted Answer

Fixed-alternative questions are not suitable for gathering information about respondents' motivations in husband-wife interactions over purchase decisions because they do not allow respondents to express their own unique perspectives or provide detailed explanations.

Question 7

Which of the following is FALSE?

Accepted Answer

Mail questionnaires typically provide less sample control than telephone or personal interviews because it is harder to ensure that the intended recipient completes the survey and to follow up with non-respondents.

Question 8

The main advantage of the use of structured-disguised questionnaires in marketing research is

Accepted Answer

The answer of The main advantage of the use of...

Question 9

Questions that give the respondent no indication of the true purpose of the research project are known as

Accepted Answer

Disguised questions are designed to conceal the true purpose of the research to prevent bias in responses.

Question 10

Which of the following statements is NOT true of fixed-alternative questions?

Accepted Answer

Fixed-alternative questions are not open-ended; they provide a set of predefined responses for respondents to choose from.

Question 11

Which of the following is NOT true of a questionnaire with a high degree of structure?

Accepted Answer

A highly structured questionnaire is not difficult to code; in fact, it is easier to code due to its standardized format.

Question 12

With unstructured-undisguised questionnaires the purpose of the study is

Accepted Answer

Unstructured-undisguised questionnaires have a clear purpose, but they allow respondents to answer in their own words, making the responses open-ended.

Question 13

The problem of nonresponse due to refusals to participate is usually

Accepted Answer

Personal interviews typically have lower nonresponse rates due to the face-to-face interaction, which can encourage participation more effectively than telephone or mail-administered questionnaires.

Question 14

An environmental research group, using the fixed-alternative format, surveys people about their recycling practices____________________________ in order to determine support for a ban on non-returnable bottles. The group does not reveal itself or its stance on the issue. The format of this questionnaire is best described as

Accepted Answer

The survey uses a fixed-alternative format, indicating it is structured, and the group does not reveal its identity or stance, indicating it is disguised.

Question 15

After John purchased his new car, the car dealer sent him a new owner satisfaction survey, which consisted of several statements about his car, which John was to indicate agreement or disagreement with by checking the appropriate boxes. This survey is

Accepted Answer

The survey is structured because it consists of specific statements with predefined response options (agreement or disagreement), and it is undisguised because the purpose of the survey is clear to John.

Question 16

A television network sponsors a survey that contains the question, "How often do you watch television?" This question is an example of a

Accepted Answer

The answer of A television network sponsors a survey that...

Question 17

Phone book sampling frames are inadequate because of

Accepted Answer

Phone book sampling frames are inadequate because they do not include people who have recently moved or have unlisted numbers, leading to a non-representative sample.

Question 18

Depth interviews are best classified as an example of the______________method of communication.

Accepted Answer

Depth interviews are unstructured and undisguised, allowing for open-ended responses and exploration of the interviewee's thoughts and feelings without a predetermined set of questions.

Question 19

Which of the following is NOT an advantage of structured-undisguised questions?

Accepted Answer

Structured-undisguised questions may still have biased response categories, as the way questions and options are framed can influence respondents' answers.

Question 20

Which of the following is FALSE?

Accepted Answer

Structured-undisguised questionnaires can still lead to misunderstandings between the respondent and the interviewer, as fixed answers may not fully capture the respondent's intended meaning or context.

Quiz 11: Collecting Data by Communication

Which of the following statements does NOT accurately describe the mail questionnaire?

The responses, as well as the questions, are standardized in a(n)

Which of the following affords the researcher the most sample control with respect to getting cooperation from the respondent?

The use of disguised communication to gather primary research data can

The major problem with using the mall intercept method to conduct personal interviews concerns

Fixed-alternative questions would be inappropriate for securing information about respondents'

Which of the following is FALSE?

The main advantage of the use of structured-disguised questionnaires in marketing research is

Questions that give the respondent no indication of the true purpose of the research project are known as

Which of the following statements is NOT true of fixed-alternative questions?

Which of the following is NOT true of a questionnaire with a high degree of structure?

With unstructured-undisguised questionnaires the purpose of the study is

The problem of nonresponse due to refusals to participate is usually

After John purchased his new car, the car dealer sent him a new owner satisfaction survey, which consisted of several statements about his car, which John was to indicate agreement or disagreement with by checking the appropriate boxes. This survey is

A television network sponsors a survey that contains the question, "How often do you watch television?" This question is an example of a

Phone book sampling frames are inadequate because of

Depth interviews are best classified as an example of the______________method of communication.

Which of the following is NOT an advantage of structured-undisguised questions?

Which of the following is FALSE?