Question 1

Define the symbols,signs,and typification schemes of social construction of reality theory.

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Question 2

What is meant by dissonance in dissonance theory?

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Question 3

What is the distinction between Marxist and neo-Marxist theory in regards to base and superstructure?

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Question 4

The text cites three forces that usually operate to bring about shifts in mass communication theory.What are they? How did they cause a shift from limited effects theories to more culturally oriented theories?

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Question 5

What is the difference between administrative and critical media research?

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Question 6

Cultural theorists believe in powerful media influence.Do you agree or disagree with them? Defend your answer.

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Question 7

Briefly describe two-step flow theory.

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Question 8

What is the difference between micro- and macro-level media effects?

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Question 9

How does agenda setting operate in contemporary mass media?

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Question 10

Critical cultural theorists argue that elites use their power over the media to maintain a culture that is beneficial to them and detrimental to most others.Do you agree or disagree with them? How do you account for the fact that the vast majority of people seem content with the current structure and operation of our media system? Defend your answer.

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Quiz 13: Theories and Effects of Mass Communication