Which of the following is considered an external performance benchmark for a product's performance in the market?
A) sales revenues
B) net profits
C) return on sales
D) relative product quality
E) assets as a percentage of sales
Correct Answer:
Verified
Q1: _ index a business or product against
Q2: Marketing return on sales (ROS)and marketing return
Q3: Changes in marketing metrics such as product
Q4: The NMC of any proposed strategy must
Q6: A decline in relative product and service
Q7: To complement a business's internal financial performance
Q8: Marketing performance metrics include competitiveness metrics and
Q9: A business's operating expenses is its revenues
Q10: Which of the following is true of
Q11: The net marketing contribution metric enables a
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