To complement a business's internal financial performance metrics,a business needs a parallel set of external marketing metrics to track its market-based performance.

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Quizplus · Accepted Answer

This statement is true. Internal financial performance metrics primarily focus on a company's financial health, while external marketing metrics focus on how well they are doing in the marketplace. By tracking both sets of metrics, a business can gain a comprehensive understanding of their overall performance.

To Complement a Business's Internal Financial Performance Metrics,a Business Needs