George recently purchased a computer from HardDigits Inc. ,a firm that sells assembled desktop computers and other electronic products.Included in his purchase were an inkjet printer,a web camera,and an office software program that included a word processor,a spreadsheet,and a photo editor.The price he paid for the computer,software,and accessories was lower than the total price that he would have paid if he had purchased the products separately.In this example,HardDigits Inc.uses which of the following product line extension strategies?
A)product diversification
B)umbrella branding
C)product cobranding
D)product bundling
E)disintermediation

Question

Quizplus · Accepted Answer

HardDigits Inc. is using the product bundling strategy by offering a package deal that includes a computer, accessories, and software at a lower price than if the products were purchased separately.

George Recently Purchased a Computer from HardDigits Inc