In the context of brand name development,which of the following is true about an invented name?
A)It is built from root words and morphemes.
B)It aims to evoke a positive attribute or a feeling.
C)It is associated with an experience.
D)It is based on the names of company founders.
E)It strives to build an association between the brand name and the core function of the brand.

Question

Quizplus · Accepted Answer

An invented name is built from root words and morphemes to create a unique, distinctive name that is not a word in any language. It is not necessarily associated with an experience, a positive attribute, or the names of company founders, and it may or may not strive to build an association between the brand name and the core function of the brand.

In the Context of Brand Name Development,which of the Following