Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the __________ route to persuasion, and were influenced by the __________.
A) central; quality of the persuasive arguments
B) central; prestige of the communicator
C) peripheral; quality of the persuasive arguments
D) peripheral; prestige of the communicator

Question

Quizplus · Accepted Answer

The central route to persuasion involves the audience thoughtfully considering the arguments and content of the message. In this scenario, students who believed their university was considering comprehensive exams focused on the quality of the persuasive arguments, indicating they were processing the information deeply and critically, which aligns with the central route to persuasion.

Researchers Systematically Varied the Quality of Persuasive Communications That Advocated