According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are __________.
A) preoccupied with other matters
B) willing and able to give your full attention to the message
C) not invested in the topic at hand
D) impressed with the speaker's credentials and manner

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model of persuasion, the central route is more likely to be taken when the audience is willing and able to give their full attention to the message, and when they have some level of interest or investment in the topic at hand. Therefore, option B is the best choice as it aligns with these conditions.

According to the Elaboration Likelihood Model of Persuasion, You Are