An activity and communications program designed to build excitement in a market for a limited period of time in order to stimulate trial,increase consumer demand,or improve product availability is categorized as ________.
A)advertising
B)public relations
C)sales promotion
D)personal selling
E)event sponsorship

Question

Quizplus · Accepted Answer

The activity and communications program that is designed to build excitement in a market for a limited period of time in order to stimulate trial, increase consumer demand, or improve product availability is categorized as sales promotion. Sales promotion includes activities such as coupons, samples, contests, sweepstakes, loyalty programs, and other incentives that encourage consumers to make a purchase or try a product.

An Activity and Communications Program Designed to Build Excitement in a Market