The time lag between the introduction of a competitive advantage and the point where competitors can match an entrepreneur's advantage is the window where a new business can earn unique returns.

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This time lag is often referred to as the "competitive advantage period" and is crucial for a new business to establish itself and gain a sustainable advantage over its competitors. During this period, the business can earn above-average returns and set the foundation for long-term success.

The Time Lag Between the Introduction of a Competitive Advantage