Christina started a business that created a new lemon-peppermint shampoo that was so popular the customers became loyal to the product.This is considered a first-mover advantage.

Question

Quizplus · Accepted Answer

By creating a new product that became popular and gained customer loyalty, Christina's business has achieved a first-mover advantage. This means that her business gains a competitive edge by being the first to introduce a new and successful product in the market.

Christina Started a Business That Created a New Lemon-Peppermint Shampoo