The text states that "Marketers who understand regional differences in product preferences can make certain that the characteristics of their products respond to the needs and desires of a particular region." Marketers who engage in this type of practice are most likely to use ________ segmentation.
A)demographic
B)geographic
C)psychographic
D)life stage
E)exploratory

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units, such as countries, states, regions, cities or neighbourhoods, based on variables such as geographical location, population density, or climate. This allows marketers to tailor their products and marketing campaigns to the specific needs and wants of consumers in each region. Therefore, marketers who understand regional differences in product preferences are most likely to use geographic segmentation.

The Text States That "Marketers Who Understand Regional Differences in Product