A consumer ________ study seeks to break down a population of individuals into smaller subgroups where individuals in a specific subgroup are similar to each other in terms of important characteristics and possess characteristics different from individuals in other groups.
A)response
B)reduction
C)segmentation
D)insights
E)selection

Question

Quizplus · Accepted Answer

A consumer segmentation study aims to divide a population of individuals into smaller groups based on similarities in important characteristics. This allows companies to create more targeted marketing strategies for each subgroup.

A Consumer ________ Study Seeks to Break Down a Population