Consider the perceptual map shown below. What needs to be added to this map in order to determine the single brand that is in the strongest competitive position?
A)average brand ratings
B)additional brands in the upper left quadrant
C)additional brands in the lower left quadrant
D)the ideal brand
E)additional brands in the lower right quadrant

Question

Consider the perceptual map shown below.  What needs to be added to this map in order to determine the single brand that is in the strongest competitive position?
A)average brand ratings 
B)additional brands in the upper left quadrant 
C)additional brands in the lower left quadrant 
D)the ideal brand 
E)additional brands in the lower right quadrant

Quizplus · Accepted Answer

In order to determine the single brand that is in the strongest competitive position, the ideal brand needs to be added to the map. The ideal brand is located in the center of the map and represents the attributes and benefits that consumers perceive as most desirable. The brand that is closest to the ideal brand on the map is considered to be in the strongest competitive position.

Consider the Perceptual Map Shown Below