Consider the perceptual map shown below. Which is the worst quadrant for a brand to be in?
A)I
B)II
C)III
D)IV

Question

Consider the perceptual map shown below.  Which is the worst quadrant for a brand to be in?
A)I 
B)II 
C)III 
D)IV

Quizplus · Accepted Answer

Quadrant IV is the worst quadrant for a brand to be in because it represents a low perceived quality and high perceived price, which suggests poor value for money. The best choice would be A or B, as they represent high perceived quality and relatively low prices, suggesting good value for money.

Consider the Perceptual Map Shown Below