An advertiser is considering a multivariate test.The test will manipulate eight characteristics with two aspects (or levels)of each characteristic.In total,the advertiser needs to create ________ different stimuli.
A)2
B)4
C)5
D)8
E)9

Question

Quizplus · Accepted Answer

For a multivariate test manipulating eight characteristics with two aspects each, the total number of different stimuli needed is calculated as 2^8 = 256.

An Advertiser Is Considering a Multivariate Test