The following are potential considerations for A/B testing.
- the length of the test
- rotation of test and control ads
- Characteristics of current and test ads
How many of these are mentioned by the text as important considerations in the planning of an A/B test?
A)0
B)1
C)2
D)3

Question

Quizplus · Accepted Answer

All three points mentioned are critical considerations in the planning of an A/B test. The length of the test ensures that you collect enough data to make a statistically significant decision. Rotating test and control ads helps mitigate any bias from ad fatigue or exposure frequency. Lastly, understanding the characteristics of both current and test ads is essential to accurately interpret the results of the A/B test.

The Following Are Potential Considerations for A/B Testing