If a marketer wants a customer to have a higher motivation to learn more about a product, he should do what?
A) create customer involvement
B) advertise more
C) lower prices
D) increase brand awareness

Question

Quizplus · Accepted Answer

Creating customer involvement, such as through interactive marketing or personalized experiences, can increase a customer's motivation to learn more about a product as they feel more invested and included in the campaign. Advertisements, lower prices, and brand awareness alone may not necessarily increase motivation to learn more.

If a Marketer Wants a Customer to Have a Higher